Automation & integrations

Webhook

Also called web hook.

A webhook is a message a service sends to a web address you chose when a subscribed event happens.

Example

A form tool sends a webhook to your app each time someone submits the form. Your app adds a row. Nothing polls the form overnight.

Why it matters

You do not poll the service every minute. The service calls your address when the event occurs. The address should be one you control, and the message should be checked before you act on it.

Common confusion

A webhook is an incoming event message. It is not an API key, and it is not a person clicking a button.

Sources

Updated September 30, 2026.

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